Keep Up Labs
For B2B software startups that sell to construction

I book 5 qualified meetings with your construction buyers (GCs, subcontractors, trades) in 30 days. If I don't, you don't pay.

Your buyers spend the day on jobs, not in their inbox. I find the right people and write to them about bids, crews and schedules.

For seed-stage B2B software startups that sell to construction companies.

The pilot at a glance

  • 5 qualified meetings
  • 30 days
  • If I don't book them, you don't pay
  • You approve every message

The problem

Sound familiar?

  1. 01

    Our buyers are on job sites all day. They do not answer generic cold email.

  2. 02

    The founders do the selling between product work and fundraising.

  3. 03

    Outreach talks about software features. GCs care about bids, crews and jobs.

Pilot

The pilot terms

We agree on these terms before the start.

How it works

Four steps

  1. 01

    30-minute ICP call

    We define your buyer: GC, subcontractor or trade, company size, job title and region.

  2. 02

    Prospect list

    I build a list of construction companies and buyers that match the ICP. You check it before outreach starts.

  3. 03

    Outreach that you approve

    Each message talks about the buyer's work: bids, crews, jobs and preconstruction. You approve every message before it is sent.

  4. 04

    Meetings on your calendar

    Qualified buyers book time on your calendar. You get a report every week.

Who builds this

Santiago Mentasti

Buenos Aires, Argentina

I am a backend engineer with more than 6 years of experience. I build AI-agent systems and MCP servers.

I build the outreach system myself: list building, personalization and tracking.

Keep Up Labs is new. First pilots open now.

  • Java
  • Spring Boot
  • TypeScript
  • AWS
  • Terraform
  • MCP servers
  • AI-agent systems
Engineering sample: mcp-server-billing on GitHub

FAQ

Questions

What counts as a qualified meeting?

A held call with a buyer who has the job title and company size that we agree on. A booked call that does not happen does not count. We write the definition down before the start.

What happens if you miss the target?

If I do not book 5 qualified meetings in 30 days, you do not pay for the pilot.

How do you handle data and email compliance?

Outreach follows the CAN-SPAM Act. Every email shows a real sender, a postal address and a clear way to opt out. I stop all contact with a person who opts out. I use business contact data only. You approve every message before it is sent.

What about the time zone?

I work from Buenos Aires. Buenos Aires is 1 hour ahead of US Eastern time in summer and 2 hours ahead in winter. My working hours overlap US business hours, from the East Coast to the West Coast.

Who owns the lists and the data?

You do. The prospect list, the replies and the meeting notes are yours. You get them at the end of the pilot.

Talk about your construction buyers.

Or email me at santiago@keepuplabs.com

Book a 30-minute call